IBM’s Digital Analytics Benchmark group reports that iOS devices are used to do 82% of mobile Black Friday shopping.
IBM reported that iOS devices accounted for more than 4.5 times the total sales of Android or over an 80 percent share of mobile-oriented sales (above), with 17.3 percent of all online sales occurring on an Apple mobile device versus just 3.75 percent on Android products.
The reports also showed an increase in consumers using mobile devices to shop.
In general, smartphones drove twice as much traffic as tablets, but tablet users actually placed 1.5x as many sales, accounting for 13.2 percent of online purchases compared to just 7.8 percent for smartphones.
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