Waffle writes about the day Microsoft decided to give up wanting to dominate all platforms.
Ballmer and Gates think losing the platform war, no longer being the largest and the no-one-ever-got-fired-for choice means the end of the Microsoft as we know it, and they may be right. But it’s the also the beginning of the only Microsoft that can stop the bleeding and thrive. The time to make a choice either way is long gone. Now it’s a matter of survival and you can’t yearn yourself to the future.
Took them long enough.
Interestingly, someone else realised this earlier and benefited.
We have to let go of this notion that for Apple to win, Microsoft has to lose. We have to embrace a notion that for Apple to win, Apple has to do a really good job. And if others are going to help us, that’s great because we need all the help we can get. And if we screw it and we don’t do a good job, it’s not somebody’s else’s fault. It’s our fault.
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