Apple Watch’s real purpose

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Kyle Baxter wrote about the Apple Watch.

That is the reason we find ourselves, when we receive a message and pull out our phones to respond, often descending into a muscle memory check of our other iMessages, emails and Twitter stream. We pull out our phone for one purpose, like responding to a message or checking our schedule, and end up spending several mindless minutes (or, if I am honest, more than “several minutes”) checking in on whatever it is. We find ourselves doing this even when we shouldn’t. We do it while seeing friends and family, while out to dinner with them, while at home with family when we should be spending time with them or doing other things.

What Apple Watch can do to overcome this:

But what force taps and the digital crown will not do is make the Watch’s small screen as large as a phone’s. You can’t type out a reply to a message or email. You can’t browse the web for something. You can’t dig through a few months of your email to find a certain one. You can’t mindlessly swipe through Twitter (well, you could, but it’s going to be pretty difficult). That, though, is an advantage the Watch has over the phone. Because it is inherently limited, it also has to be laser-focused on a single purpose, and while using it, you are limited to accomplishing something. It’s a lot harder to lose yourself in a 1.5″ screen than it is in a 4+ inch screen.

That’s going to be one of the Watch’s primary purposes for existing: allowing us to do many of the things we do on our phones right now, but in a way that’s limited and, thus, less distracting. If you’re out to dinner and receive a message (and haven’t turned on Do Not Disturb), you’re going to be a lot less likely to spend a couple minutes on a reply, and then Instagram, if you’re checking and responding it to it on the Watch. It just doesn’t work that way.

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