Álvaro Serrano wrote about the Henry Ford’s quote and how it applies to Apple.
If I had asked my customers what they wanted they would have said a faster horse.
The main lesson behind Ford’s words is that, if you aim to create a revolution, you must be willing to part with the existing preconceptions that are holding your competitors back. Only then will you be able to take a meaningful leap forward. That will surely attract some criticism in the beginning, but once the product manages to stand on its own, people will see it for what it really is.
In retrospect, Apple products are often seen as revolutionary, but only after they’ve gained a foothold in the market and more importantly, in our collective consciousness. Only then, people start seeing them for the revolutionary devices they always were. At the time of their announcement, though, they tend to face strong criticism from people that don’t really understand them. Apple products are usually not terribly concerned with conforming to the status quo and in fact, more often than not they’re actively trying to disrupt it. And that drives some people nuts.
It happened with the iPod:
No wireless. Less space than a nomad. Lame.
It happened with the iPhone.
That is the most expensive phone in the world and it doesn’t appeal to business customers because it doesn’t have a keyboard, which makes it not a very good email machine.
It also happened with the iPad.
It’s just a big iPod touch.
The Apple Watch, of course, is no different:
Apple Watch is ugly and boring (and Steve Jobs would have agreed).