Tag: tag heuer

  • Why Swiss smartwatches have no chance against the Apple Watch

    Quartz reported on Swiss smartwatches chances against the Apple Watch. It is possible, we suppose, that Tag Heuer could somehow teach itself to become the world’s foremost wrist-computer company—and leapfrog Apple—by next year. But that seems extremely unlikely. Apple didn’t just take a heritage watch case, add a screen, and shove in a microchip and…

  • TAG Heuer and the future of the luxury watch industry

    Matt Richman wrote about the TAG Heuer smartwatch. TAG Heuer’s smartwatch won’t sell. There’s no market for it. Apple Watch requires pairing with an iPhone, and TAG’s smartwatch will need to pair with a smartphone to even have a chance of being as feature-rich as Apple Watch. Apple isn’t going to re-engineer iOS for TAG’s…