There are no shortage of social apps out there, though with the support of Billionaire Carlos Slim and Latin America’s biggest wireless carrier, Mobli could be a force to be reckoned with.

How Billionaire Carlos Slim Is Pushing Instagram Rival Mobli Onto Millions Of Phones

Mobli is like Instagram but with extra features, including hash tagging for locations and a direct messaging service. Hogeg got the idea for the app when he was at a concert and saw the audience filming and photographing the performers. “I wanted to connect the eyes of everyone,” he said, adding that Mobli now has the second-largest database of photos and videos among mobile apps, after Instagram.