David Sleight writes on A List Apartabout the exquisitely-designed articles such as the “Snow Fall” article ran by the New York Times last year.

The real implication of the time and resources critique is that there isn’t an adequate return on all this investment. Turns out that creates a damn nice opening for dealing with objections over ads, too.

This is something designers need to really consider, especially in today’s age of increasingly short attention span. Web pages only have split seconds to hook readers.

Certain pages can afford to invest the time and effort to build gorgeous designs, such as Apple’s product pages. But certain types of article do not appeal to as wide an audience and it would be a waste to expend such resources.