It’s been an interesting week. Aside from officially launching BakingPixel today, we’re also compiling the most interesting and popular posts from this week for you.

Kindle Fire HDX 8.9 review: Unapologetically content-driven
People buy the Kindle to consume content. It is no surprise that Amazon makes it the focus of the Kindle Fire HDX.

Why an 80% market share might only represent half of smartphone users
Charles Arthur explains on The Guardian why an 80% market share might only represent half of smartphone users.

Thoughts on the Google Nexus 7 from the perspective of a longtime iOS user
This pretty much sums up my experience when I switched from my iPhone 5 to a Nexus 4. There are pros and cons, but it takes a while to get used to the change, for better or worse.

Apple maps: how Google lost when everyone thought it had won
Charles Arthur reports on The Guardian how Google maps lost to Apple maps when everyone thought it had won.

Bill Gates: Here’s My Plan to Improve Our World — And How You Can Help
Bill Gates shares on Wired his plan to improve the world. The article is a very good read. Take the time to go through it. And then sit down and reflect upon yourself.

Tired of a fat wallet? Coin lets you hold all your cards in a single, connected card
Aside from the cheeky, and possibly misleading name, Coin is a product that could go a long way to helping us solve the issue of fat wallets. After all, why carry so many pieces of plastic when you can just carry one? It’ll have additional hurdles in countries where security chips are implemented in cards, instead of just relying on the magnetic stripe. The good news is that the folks behind Coin are already aware of this and working to offer support for chip and pin future versions.

The Google Books decision is good for authors and readers
Not everybody is going to be a fan of a judge’s recent decision to approve Google’s book-scanning activities, however an author has penned a short article on why he thinks that the ruling is a good one.

Next Up for Evernote: Learning Your Habits
This is something all apps should strive towards. Having an app that knows my habit well will make it very hard for me to want to switch to a different app. This will be great for user retention.