This, coupled with the Galaxy S4 gold edition, should silence the mocking of the gold iPhone 5s.

HTC reveals another gold-colored One, this time without the 18-carat finish

The latest variant does come late to the game, with Apple’s gold iPhone 5s enjoying huge demand and Samsung launching the Galaxy S 4 gold edition, albeit in limited markets. HTC says the device will be available across Europe with a number of partners.