WhatsApp had an early start in the mobile messaging game, but it’s refusal (or delay) to support desktop messaging or stickers might come back to haunt it. If WhatApp doesn’t take some massive action soon, it runs the risk of being left behind in the wake of newer messaging systems from Asia.
The company has resolutely stuck to its singular vision of being an over-the-top messaging provider that works across platforms and devices. Even adding voice messaging, which Line, WeChat, and others have had for many months, was a big deal for the minimalist app. It makes money only by charging users 99 cents a year.