If this move happened a few years ago, BlackBerry’s BBM could have owned the mobile messaging scene. Disputes and infighting prevented that. Targeting developing markets is a good move, though BlackBerry will now have to contend with other messaging giants such as WeChat, Viber, LINE, and several more. LINE in particular just passed the 300 million user mark.
BlackBerry this morning announced that BBM will be preloaded on some Android smartphones starting in December. The specific models weren’t named — BlackBerry said “from leading [original equipment manufacturers]” — but you’ll be able to find them in Africa, India, Indonesia, Latin America and the MIddle East.