Digital Trends reports that Facebook’s new News Feed will give priority to quality posts.

“Starting soon, we’ll be doing a better job of distinguishing between a high quality article on a website versus a meme photo hosted somewhere other than Facebook when people click on those stories,” Facebook says. ”This means that high quality articles you or others read may show up a bit more prominently in your News Feed, and meme photos may show up a bit less prominently.”

Some memes generate more social engagements than a long article, and they might convey a more powerful message too.