WSJ.com Digits write about Google’s prediction of ads on your smart devices

Google made the statement to help justify why it shouldn’t disclose revenue generated from mobile devices, a figure the SEC had requested and that companies like Facebook and Twitter both disclose. Google argued that it doesn’t make sense to break out mobile revenue since the definition of mobile will “continue to evolve” as more “smart” devices roll out.

“Our expectation is that users will be using our services and viewing our ads on an increasingly wide diversity of devices in the future,” the company said in the filing.

Before you use the thermostat, you need to watch an ad. You want to open the smart fridge, here’s another ad. Microwaving dinner? You skipped the past few ads so now you’re forced to watch the full ad before your microwave works.