I guess Beats comparisons are on the way.

The lineup, first introduced in April, is led by Level Over, a $349.99 pair of over-ear Bluetooth headphones with active noise cancellation, NFC pairing, and what Samsung claims is “powerful, clear, sharp sound.” They can also be plugged in thanks to a detachable audio cable (with microphone and remote controls for your smartphone). And if you don’t like the way Level Over headphones sound out of the box, Samsung also offers an Android app that allows for EQ customization, or what the company refers to as “SoundAlive.” Hopefully you’d be able to find some way of making them sound great for that price tag.

via The Verge