AppleInsider reported on Samsung’s ‘rushed,’ ‘half-baked’ announcements.
Analyst Brian White:
“In our view, this strategy was ill-advised because we found the event ‘half baked’ with no details around the price points, launch dates a bit fuzzy, limited technical specifications, and ‘gimmicky’ features,” White said in his note, a copy of which was provided to AppleInsider. “With the potential threat of this event now out of the way, we believe this just made Apple’s ‘Fab Fall’ launch a lot easier because the company’s #1 competitor does not appear well prepared to take on Apple’s new iPhones this fall.”
The point of rushing their announcements before Apple’s event is to steal the limelight and put a dent on Apple’s new products. Either they are ill-prepared or they are waiting for Apple’s move before they innovate on the features and match the prices.