Dan Frommer wrote on Quartz about why Apple Pay has little to fear from retailers.
How CurrentC works:
Because it’s designed to skirt the existing credit-card infrastructure, CurrentC’s current version only supports payments via checking accounts and certain store cards. And it comes with a questionable privacy requirement: To “confirm your identity,” CurrentC demands both your driver’s license number and social security number.
When it comes to actually paying, the system gets even more cumbersome. CurrentC describes the process on its support site: You need to select a “Pay with CurrentC” option on the register, activate your phone, open the CurrentC app, enter a four-digit passcode, press the “Pay” button, “either scan the Secure Paycode that the cashier presents (default) or press the Show button at the bottom of your screen to allow the cashier to scan your Secure Paycode,” select the account you want to pay with, and then press a “Pay Now” button.
How ApplePay works:
For comparison, paying with Apple Pay is comically simple: Hold your iPhone—sleeping or awake—next to the store’s credit-card reader, touch your finger to your phone’s home button to verify your identity, and that’s it. As long-time Apple watcher John Gruber explains, “What Apple gets and what no one else in the industry does is that using your mobile device for payments will only work if it’s far easier and better than using a credit card.”