Jim Dalrymple wrote on Fortune about the effect of Apple Pay on the App Store.

The fact that none of these guys brought up or seemed at all concerned about cybertheft may tell you more than any headline that contains the words Apple, Pay and Fraud.

“There’s no downside,” says Spring’s Alan Tisch. “Anything in commerce that makes it easier for customers to pay, you focus on. This has been a bigger success than we anticipated.

Click baiting headlines might bring in some views, but is it worth it to do so at the expense of your brand’s reputation?