TechCrunch reported that TikTok surpassed Facebook, Instagram, Snapchat & YouTube in downloads last month.

According to data from app intelligence firm Sensor Tower, TikTok’s installs were higher than those of Facebook, Instagram, Snapchat and YouTube in the U.S. last month.

It surpassed the four other apps in terms of daily downloads on September 29, with 29.7 percent the downloads from this cohort of apps, the firm says.

It’s unsurprising given it’s meteoric rise in China early this year. It is an addictive platform that does very well to maximise user interaction while minimising effort needed to generate content.