Manish Sigh wrote for VentureBeat that China drove 40% of mobile app spending and nearly half of all downloads in 2018.
China, which is the world’s largest smartphone market, also accounted for nearly 40 percent of worldwide consumer spend in apps in 2018, App Annie said in its yearly “State of Mobile” report. (Note: Google Play Store is not available in China.) Global consumer spend in apps reached $101 billion last year, up 75 percent since 2016. And 74 percent of all money spent on apps last year came from games.
In the U.S., Japan, South Korea, and Australia, people had over 100 apps installed on their phones. In comparison, an average user in China and India had between 50 and 60 apps on their handsets. Regardless of the market, people never actively use a large number of these apps, App Annie said.
These numbers indicate that the app market in China and India are dominated by several big players. In China, the widespread use of WeChat mini-apps is a big factor. You can use services through WeChat without having to download the app on your phone.