Sara Fischer, of Axios, is reporting today that Meta’s proprietary Instant Articles format will go away in April. This should not be a surprise — Instant Articles does nothing for Meta’s virtual reality efforts, Meta is cutting costs, and Google has been phasing out its commitment to its similar AMP format.
Another one bites the dust.
This is yet another reminder to content creators of the pitfalls of putting your content on a platform like Facebook, Medium, etc where you build up an audience there, only to lose it when the platform decides the format no longers suits its purpose. Ultimately, you are just a cog in the wheel for them to generate income.
Build your own platform and community. That is the only way I see to ensuring longevity and immunisation to the whims of corporations.
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