Tag: apple watch

  • Apple Watch’s real purpose

    Kyle Baxter wrote about the Apple Watch. That is the reason we find ourselves, when we receive a message and pull out our phones to respond, often descending into a muscle memory check of our other iMessages, emails and Twitter stream. We pull out our phone for one purpose, like responding to a message or…

  • Faster horses

    Álvaro Serrano wrote about the Henry Ford’s quote and how it applies to Apple. If I had asked my customers what they wanted they would have said a faster horse. The main lesson behind Ford’s words is that, if you aim to create a revolution, you must be willing to part with the existing preconceptions…

  • Ways to think about watches

    Benedict Evans shared his thoughts on ways to think about watches. In fact, one could argue that the closest precedent for puzzlement is the mobile phone itself. If you tell the young people of today this they won’t believe you, but in the mid 1990s most people thought that mobile phones were an expensive niche…

  • Apple Watch – the smart watch for everyone

    Ben Thompson share more of his thoughts on the Apple Watch. This makes the Pebble sound a lot like a smartphone circa 2006. The thing is, though, the iPhone was never targeted at 2006-era smartphone users: it was targeted at everyone, and that meant it had to destroy our expectations of what a smartphone was…