Tag: livestreaming

  • Livestreaming in China: only for sales or is there brand value?

    Ashley Dudarenok on TechNode: A large number of multi-channel networks (MCNs), which are like incubators for new KOLs and online personalities, have appeared and the competition is fierce. There were around 14,500 MCNs in China in 2019. It’s estimated that by the end of 2020, there will be more than 20,000 and might be as…