TechNode reported that Spring Festival data shows just how much Chinese love their smartphones..
For Chinese people, Spring Festival is all about seeing family and celebrating the new year, but it’s also the optimal time for using screens. Have you ever been on a train for 20+ hours? In China you’ll find, from little kids to 60-year-olds, everyone is using their smartphones. Surely, to kill time, content is king in China.
During the Spring Festival, from February 15th to 21st, the number of app users in three segments—mobile games, photo app, and mobile video app—increased significantly, according to QuestMobile’s “2018 Spring Festival Entertainment Insights Report,” Chinese media CSDN is reporting.
The report pointed out that Chinese people have both online and offline ways to enjoy Spring Festival. Online was mobile games and video; offline was watching movies.
Apps also run campaigns, contests, and other events during this period to draw users to use the app.
Top 20 apps that showed the biggest DAU increase during the Spring Festival included: Mini World that showed whopping 116% increase in DAU, Douyin short video (78%), Honour of Kings (76%), Faceu (69%), and Wuta Cam (64%).
The article got the figures wrong though. The daily active users count in the chart is in ten thousands (万 wàn). So the following figures are missing four zeros at the back.
Kuaishou (快手) users opened the app 161,929 times on February 16th, and Douyin (抖音) users opened the app 134,253 times on February 14th.
Faceu recorded the most DAU with 2,892 DAU at its peak, followed by Meitu Xiuxiu’s DAU of 2,622.