Tag: d2c

  • Alibaba explores direct sales model, no plans to replace Tmall

    TechNode: Alibaba is not going to rebrand its B2C marketplace Tmall to Maoxiang, an anonymous executive at the company’s digital business unit told local media outlet Guancha on Feb. 19. The source partially confirmed a prior rumor that Alibaba is working on Maoxiang, a new online direct sales service adopting a model similar to rival…