Tag: jony ive
The approach to designing the Apple Watch
Financial Times interview Jony Ive. “One of the things that struck me,” says Ive, “was how often I’d look at my watch and have to look again quite soon afterwards, because I hadn’t actually comprehended what the time was. If I had looked at something on my phone, because of the investment involved in taking…
Motorola boss counters criticism from Apple’s Jony Ive
BBC reported on Motorola boss countering criticism from Apple’s Jony Ive. Sir Jonathan specifically asked the New Yorker magazine not to name the company he had been “scathing about”, but a campaign launched by Motorola in late 2013 matches the description he gave. “Their value proposition was, ‘Make it whatever you want. You can choose…
New Pebble campaign
Pebble launched a new branding campaign but shoots themselves in the foot by taking a swipe at Jony Ive. I have to agree with John Gruber: What gives me pause, though, is the “Breathe, Jony” headline. That seems a little petty. Personal, not playful.