So will airline pitches be the new elevator pitch?
Its new Invest On Board program streams pitch videos from startups to in-seat televisions for business class passengers. The project is run by Etohum, a Turkish startup accelerator modeled after Y Combinator and TechStars. The short videos, which run under two minutes, advertise mostly Turkey-based startups but also some foreign companies. Etohum is currently accepting applications to pitch on Turkish Airlines as well.