Advertising Age writes about Facebook’s use of web browsing history for ad targeting.
But what Facebook is now enabling is far more expansive in terms how it uses data for ad targeting. In a move bound to stir up some controversy given the company’s reach and scale, the social network will not be honoring the do-not-track setting on web browsers. A Facebook spokesman said that’s “because currently there is no industry consensus.” Social-media competitors Twitter and Pinterest do honor the setting. Google and Yahoo do not.
What is the point of a do-not-track option when you still get tracked by those who have no qualms about trampling over your privacy rights so they can earn more money?