Business insider reported on Samsung’s epic global defeat by Apple.

This rapid collapse points to one thing: Samsung has weak brand loyalty.

Consumers just want a high-end, large-screened smartphone, and for years Samsung was the only one sufficiently pushing the limits of screen size. Apple’s devices remained — until the launch of the 6 and 6 Plus — around the 4-inch mark. But now Apple is producing a larger-screened device, and consumers have decided there’s no longer any reason to buy a large Samsung smartphone.

Those who, sadly, are unable to grasp the reason behind Apple’s brand loyalty simply label loyal users as Apple fanboys and iSheep.