Ken Segall wrote about poor journalism surrounding the rumours about the sales of Apple Watch.

You know, it’s easy to report a press release as fact. Real journalism requires some effort. Happily, a small number of sites chose not to reflexively publish a headline that seemed too bad to be true. They actually looked at the source, analyzing its merits and faults. Signs of intelligence were detected at The Motley Fool, Forbes and even Fox News.

Since there are no qualifications required to publish on the Internet, a Slice-like press release can actually serve a higher purpose.

The coverage it generates can help us distinguish between those who can offer meaningful insight — and those who will publish anything for a click.