Julia Carrie Wong reported for The Guardian about how Pinterest is taking action against anti-vaccination propaganda that Facebook has failed to address.

Pinterest has responded by building a “blacklist” of “polluted” search terms.

“We are doing our best to remove bad content, but we know that there is bad content that we haven’t gotten to yet,” explained Ifeoma Ozoma, a public policy and social impact manager at Pinterest. “We don’t want to surface that with search terms like ‘cancer cure’ or ‘suicide’. We’re hoping that we can move from breaking the site to surfacing only good content. Until then, this is preferable.”

It doing the socially responsible thing. Common sense isn’t common. We need to have some form of gatekeeping to ensure the right information goes out. Freedom of speech doesn’t mean free reach.