John Gruber wrote about the iPad Air 2.

I’ve seen criticism that Apple now offers too many iPad models to choose from. The array of iPads for sale — three generations, two sizes, four storage tiers (16/32/64/128), and cellular-vs.Wi-Fi-only — is certainly not simple. But I don’t think it’s that tough for a would-be iPad buyer to decide. I’d say there are only four questions:

  1. What size — Mini or Air?
  2. What color?
  3. Cellular?
  4. How much more money do you want to spend?

If you answer yes to question 3, you have to answer another question: Which carrier? But with Apple SIM, that’s no longer a long-term commitment unless you choose Verizon.

Question 4 is the tricky one, because you have to evaluate multiple factors, all of which cost additional money: performance, Touch ID, thinness/weight, and of course storage capacity.

Compare this with the Samsung insanity.