Business Insider reported on Samsung losing market share to Apple in South Korea.

Apple has been particularly successful in South Korea, where Samsung has traditionally dominated its home market. Figures show that Samsung’s share has plummeted from 60% in September to 46% in November. Apple, meanwhile, has made unprecedented headway, soaring to 33%. According to Counterpoint research director Tom Kang, previously, “no foreign brand has gone beyond the 20% market share mark in the history of Korea’s smartphone industry.”

What is significant is how the loss in Samsung’s market share is directly related to Apple’s growth.