Wired reported on Comcast renaming a customer Asshole Brown for trying to cancel his subscription.

Consider the case of Ricardo Brown. After Brown’s wife had a disagreement with the cable company recently, Comcast started sending him monthly statements under the name “Asshole Brown.”

Comcast employees revealed that the company values sales above customer service. Comcast admitted that their retention specialists are trained to make it easy for customers to choose to stay instead of leaving the service.

Changing the customer’s name to a rude name on an official statement is a new low.