TechCrunch reported on Google launching its first WeChat mini program as its China experiments continue.
WeChat has become the key distribution channel in China and that’s why Google is embracing it with its first mini program — 猜画小歌, a game that roughly translates to ‘Guess My Sketch.’ There’s no English announcement but the details can be found in this post on Google’s Chinese blog, which includes the QR code to scan to get the game.
The app is a take on games like Zynga’s Draw Something, which puts players into teams to guess what the other is drawing. Google, however, is adding a twist. Each player teams up with an AI and then battles against their friends and their AIs. You can find an English version of the game online here.
Interesting move. The advantage is that the mini programs are platform agnostic. Both iOS and Android users will be able to use the mini program within WeChat.
Mini programs are a huge convenience if you happen to be part of the WeChat ecosystem. I enjoy using them for lightweight functions because I can launch them within WeChat without having to download a separate app that needs to be updated or configured. Mini programs simply ask for permission to access your WeChat profile instead making you go through a registration process. If the app requires a payment service, it’ll ask for access to your WeChat Pay wallet.
I use the Shenzhen Metro mini program in my daily commute. Instead of having to download an app for a single function, mini programs allow you to access such single functions with ease from within WeChat.