John Gruber comments on Mozilla’s plan to sell ads in Firefox.

Now go to Mozilla’s own weblog, where they announced this with the headline “Publisher Transformation with Users at the Center”. What a pile of obtuse horseshit. If you want to sell ads, sell ads. Own it. Don’t try to coat it with a layer of frosting and tell me it’s a fucking cupcake.

I can’t agree more with what he said. Why would they want to avoid being upfront about it? Trying to spin it to make it sound user-centric just makes them look desperate to please their users.